Orion is a conceptual outdoor and lifestyle brand. The goal for this project was to create a brand identity, including a logo, print advertisements, and a website.
Logo
For the logo mark i wanted to incorporate the orion consolation, while having it align with the brands outdoor focused identity. The result was an angled "o" mark using the bottom section of the consolation to inform the shape. the simple mark is meant to convey the brands utilitarian approach to it's product, the gear is only a conduit for adventure.
