Guerito is a Mexican cactus soda brand. For this project i wanted to create a brand that felt laid back and in a way sentimental. In my research for Guerito, I discovered the popular Mexican game Loteria, using the cards as the visual core of the brand. The goal was to create a logo for the brand and packaging for the drink.
The main logo is meant to be reminiscent of hand painted lettering found through-out Mexico. Including the drop shadow as a part of the logo allows more ways to introduce colour and make the logo stand out even more. The colour palette for Guerito consists of various soft colours meant to evoke the different flavours they represent.
